 The
sugar division of E.I.D Parry boasts of many firsts,
several strengths and has continuously been on the
path of accelerated growth. Spread across four
locations in the coastal state of Tamil Nadu, the
total TCD capacity is 13800 mt.
Articulating the vision of the company, Mr. Rama Babu
says, “In the long term we must be known as the
largest Sugar Company in the country”. “Tough times?
Yes. Impossible to do well? NO.
Mr.A Vellayan, vice-chairman, EID, voices the vision
for the future, “The whole business model of EID
will change in the next couple of years. We want to
position it as one of the largest sugar companies. We
want to make it an integrated company producing a
range of value added products.”
He also believes that the pure play advantage, as a
sugar company, will come when EID goes into sugar
refining to produce value added products, besides
co-generation, ethanol, alcohol etc. Betting on its
competitiveness and ability to raise funds internally,
the company is to transform the commodity business
into a highly profitable and brand driven one by
investing Rs 30-40 crore a year on marketing and
brand promotion.
|
