Parry is the first private sector Sugar Company in India to establish a Research and Development division and breed several hybrid variety of sugarcane. They have developed R & D activities in Life and Agriculture sciences at Bangalore, Nellikuppam, Pugalur, Pettavaithalai and Pudukkottai to develop a variety of sugarcane and thereby improve business performance. For the first time in India, the Government of India accepted to test Hybrid varieties of cane for release.

On the technology side, the company effectively uses SAP, Automated Payroll and Time Office Management System to integrate all the factories. Information technology has also been successfully used to provide services to the farmers and the community at large through the establishment of a portal www.indiaagriline.com. The web-site meets various information needs relating to a myriad topics.