Parry Nutraceuticals (a division of EID Parry and part of the Murugappa Group) is a pioneer in the production of microalgae based products. EID Parry has announced a Joint Venture with Synthite Industries Ltd, Cochin with a vision to grow the business as a value-added Algae Company. The 50-50 JV will leverage on Parry Nutra’s Spirulina cultivation strengths and Synthite’s extraction capabilities making it a good strategic fit for both the partners. In addition, their strengths in marketing will be synergistic, with Parry Nutraceuticals focusing on the human nutrition segment and Synthite Industries on the food colours and additives segment. Spirulina is an established nutritional health supplement and is the flagship product of Parry Nutraceuticals. The Joint Venture Company will set up a manufacturing facility in Tamil Nadu with an investment of around Rs. 40 crores for the production of Phycocyanin, a natural blue pigment extracted from Spirulina. Phycocyanin is a complex of light-harvesting proteins, extracted from Spirulina which has a characteristic deep blue colour. Phycocyanin offers excellent stability and flexibility for application in a variety of food and beverages and is approved by all major regulatory bodies in USA, EU, Japan and South Korea as food colour.